Miyamoto Says Nintendo Will Be ‘More Aggressive’ With It’s IP’S

Shigeru Miyamoto has expressed that Nintendo needs to advocate it’s IP’s by pushing them more to core extents. The company wants to ensure these existing Intellectual Properties don’t get lost and get the attention they deserve. One way the company is practicing this already is through amiibo. What makes us ponder even more is the answer was given when somebody asked Miyamoto on the NX.

“We are going to be far more aggressive in using our IP, and not just stop with licensing, as in the past. The first example is Amiibo. We want our IP to better reach more children, and smart devices is just one vehicle.”

Meet Miitomo, Nintendo’s First Mobile Game

With investors heels over toes to find out how Nintendo will enter with it’s first mobile title that has been previously announced to come before the end of the calendar year, has now been revealed what this title is called.

Time to welcome Miitomo, a game on your mobile device that allows you to interact with Mii characters that have been on every console/handheld since the Wii (excluding the DSi) that allows you create a virtual you that pops up on various title on Nintendo titles. Miitomo will be a free-to-play title that will have mico-transactions to allow you to purchase for products that you can use in the game.

What makes this title neat is the fact that you’re Mii will interact with other Mii’s even when your offline through what’s very similar to a online hub

“The new smartphone game will be “Miitomo”. It will be free to play, with attractive add-ons that people can pay for, Mr. Kimishima says. Others will be pay-to-download, he says.

Looks like Miis go ahead and communicate with other Miis without your knowledge. This will help people who are hesitant to talk about themselves to communicate with others, and reveal a side of your friends you never knew, Mr. Kimishima says.

In the new Miitomo game, users will design their own avatars, or “Miis,” to communicate with other users. Executive Shinya Takahashi says that Nintendo will find ways to encourage people who are hesitant to talk to share things about themselves.

Senior Managing Director Shigeru Miyamoto says DeNA will help operate the smartphone games, while Nintendo will focus on ways to guide users to its hardware.

The five smartphone apps won’t soon comprise half of sales, Mr. Kimishima says. Nintendo’s goal is to use smart devices to increase the value of its IP, which will help sales of both software and hardware, he says.

On the reason for the delay of the smartphone app, Mr. Kimishima says, is the need for more lead time to fully promote and explain Miitomo. The company is busy promoting other titles in the pipeline right now, he says. It will start promoting Miitomo after the year-end holiday season. Says this will have little impact on earnings.

Curious about how the DeNA and Nintendo partnership is going. Senior Managing Director Shigeru Miyamoto says DeNA will focus on operation of the games. Which suggests game design is all Nintendo.

On second thought, not clear whether Miitomo should be called a game. It looks more like a communications app with Mii avatars that can be ported to games on Nintendo hardware”

Unfortunately, the title that was expected to launch by the end of the calendar year has been delayed until next year.

Miimoto will release in March 2016.

Nintendo Introduces “My Nintendo” and “Nintendo Account”

During yesterday’s Investor Meeting, Nintendo and DeNa both together held a meeting with all it’s investors regarding the future of Nintendo in regards not only to the Wii U, 3DS, and the mysterious NX would bring in the future, but also how the company planned to tackle the mobile space as well.

Two new aspects were introduced that would be planned for the future. Firstly, Nintendo Account, which is the new name for the accounts related to you’re Nintendo hardware. The other is called My Nintendo, which is a membership service that allows you to access within PC, mobile, and other hardware. Here’s the translation given by the Wall Street Journal

“Nintendo’s new membership service will be called “Nintendo Account” — it will connect hardware users, as well as PC and smart device users, Mr. Kimishima says.”

Recommended Software System coming next year for each NNID

As more translated news emerges from the investor’s meeting that took place last week, we are now getting a better understatement on what Nintendo plans on doing with Nintendo Network ID’s.

According to the translation of the investors meeting, Nintendo plans to implement some kind of ‘Recommended Software‘ system, which recommends games you may be interested in, giving the ease to find games you may enjoy with a better probability. Satoru Iwata expressed customers might of played a game with similarity, so “game A and game B, and so the probability they’ll enjoy game C is very high.” Here’s Mr. Iwata’s full comments from the investor’s meeting.

First, as you’ve kindly pointed out, the generation that has paid more attention to Nintendo 3DS because of “Super Smash Bros. for Nintendo 3DS” is also the generation that makes the most use of social media, and thanks to them sharing the game’s appeal with others, we have gotten off to a good start with “Super Smash Bros.,” which has shown how hot it is by surpassing industry sales expectations for a Nintendo 3DS “Super Smash Bros.” title. This is also connected to pre-orders for “Pokémon Omega Ruby/Alpha Sapphire,” and there is a similar trend overseas. Additionally, “Pokémon Ruby/Sapphire” for the Game Boy Advance was a “Pokémon” game that created very deep, emotional memories for those who played it, and it is the reason that people have thought to themselves, “I’m not familiar with the recent “Pokémon” titles, but I’d definitely like to try this.” This high level of active use has occurred at a time when there are so many other interesting titles for Nintendo 3DS, so we must consider what titles to offer next to those who’ve played and enjoyed “Pokémon Omega Ruby/Alpha Sapphire” or “Super Smash Bros. for Nintendo 3DS.” Thanks to information from sources like Club Nintendo, we have some idea of the answers to questions like “What games are correlated with other games?” and “What aspects appeal to certain consumer age groups?” Among these consumers, there are some who had not played with dedicated video game systems for some time, so when we offer them the next game after “Super Smash Bros. for Nintendo 3DS” and “Pokémon Omega Ruby/Alpha Sapphire,” I think whether these new games will be able to keep them using their Nintendo 3DS or not will be really critical. However, with regard to these concerns, our systems, be it Nintendo 3DS or Wii U, have become quite effective at interacting digitally and sharing new information with consumers. We would like to use those systems to rapidly offer options like, “How about playing this game next?” to people of that generation where we have seen usage increase. In January, I said that for the next platform, we would like to skillfully combine dedicated video game systems and smart devices, and unify them all under the Nintendo Network ID system. So for example, one of the targets we’re aiming to achieve next year is, through the Nintendo Network ID, being able to offer options tailored to individual consumers based on the fact that they’ve played game A and game B, and so the probability they’ll enjoy game C is very high. We would like very much to work towards that.