Miyamoto Says Nintendo Will Be ‘More Aggressive’ With It’s IP’S

Shigeru Miyamoto has expressed that Nintendo needs to advocate it’s IP’s by pushing them more to core extents. The company wants to ensure these existing Intellectual Properties don’t get lost and get the attention they deserve. One way the company is practicing this already is through amiibo. What makes us ponder even more is the answer was given when somebody asked Miyamoto on the NX.

“We are going to be far more aggressive in using our IP, and not just stop with licensing, as in the past. The first example is Amiibo. We want our IP to better reach more children, and smart devices is just one vehicle.”

Meet Miitomo, Nintendo’s First Mobile Game

With investors heels over toes to find out how Nintendo will enter with it’s first mobile title that has been previously announced to come before the end of the calendar year, has now been revealed what this title is called.

Time to welcome Miitomo, a game on your mobile device that allows you to interact with Mii characters that have been on every console/handheld since the Wii (excluding the DSi) that allows you create a virtual you that pops up on various title on Nintendo titles. Miitomo will be a free-to-play title that will have mico-transactions to allow you to purchase for products that you can use in the game.

What makes this title neat is the fact that you’re Mii will interact with other Mii’s even when your offline through what’s very similar to a online hub

“The new smartphone game will be “Miitomo”. It will be free to play, with attractive add-ons that people can pay for, Mr. Kimishima says. Others will be pay-to-download, he says.

Looks like Miis go ahead and communicate with other Miis without your knowledge. This will help people who are hesitant to talk about themselves to communicate with others, and reveal a side of your friends you never knew, Mr. Kimishima says.

In the new Miitomo game, users will design their own avatars, or “Miis,” to communicate with other users. Executive Shinya Takahashi says that Nintendo will find ways to encourage people who are hesitant to talk to share things about themselves.

Senior Managing Director Shigeru Miyamoto says DeNA will help operate the smartphone games, while Nintendo will focus on ways to guide users to its hardware.

The five smartphone apps won’t soon comprise half of sales, Mr. Kimishima says. Nintendo’s goal is to use smart devices to increase the value of its IP, which will help sales of both software and hardware, he says.

On the reason for the delay of the smartphone app, Mr. Kimishima says, is the need for more lead time to fully promote and explain Miitomo. The company is busy promoting other titles in the pipeline right now, he says. It will start promoting Miitomo after the year-end holiday season. Says this will have little impact on earnings.

Curious about how the DeNA and Nintendo partnership is going. Senior Managing Director Shigeru Miyamoto says DeNA will focus on operation of the games. Which suggests game design is all Nintendo.

On second thought, not clear whether Miitomo should be called a game. It looks more like a communications app with Mii avatars that can be ported to games on Nintendo hardware”

Unfortunately, the title that was expected to launch by the end of the calendar year has been delayed until next year.

Miimoto will release in March 2016.

Nintendo Introduces “My Nintendo” and “Nintendo Account”

During yesterday’s Investor Meeting, Nintendo and DeNa both together held a meeting with all it’s investors regarding the future of Nintendo in regards not only to the Wii U, 3DS, and the mysterious NX would bring in the future, but also how the company planned to tackle the mobile space as well.

Two new aspects were introduced that would be planned for the future. Firstly, Nintendo Account, which is the new name for the accounts related to you’re Nintendo hardware. The other is called My Nintendo, which is a membership service that allows you to access within PC, mobile, and other hardware. Here’s the translation given by the Wall Street Journal

“Nintendo’s new membership service will be called “Nintendo Account” — it will connect hardware users, as well as PC and smart device users, Mr. Kimishima says.”

Nintendo and DeNa Form Business and Capital Alliance


We were shocked this morning to find out the surprising news of Nintendo and DeNa, a popular mobile publishing company in Japan, have set forward a capital alliance.

What the capital alliance means both companies will be working together in certain situations. And in this situation, this means DeNa has the rights to make and publish content for Smart Devices. 

It’s not limited to just applications, as DeNa has the rights “new game apps” for smart devices. Whether this means apps to enhance gameplay for consoles or possibly a spinoff series heading to mobile is unclear at this moment.

Here’s the information which was disclosed via Press Release. You can read an excerpt of it below: 

Leveraging the strength of Nintendo’s intellectual property (IP) and game development skills in combination with DeNA’s world-class expertise in mobile games, both companies will develop and operate new game apps based on Nintendo’s IP, including its iconic game characters, for smart devices. The alliance is intended to complement Nintendo’s dedicated video game systems business and extend Nintendo’s reach into the vast market of smart device users worldwide. Under the alliance, DeNA will also be able to strengthen its gaming business at a global scale by leveraging Nintendo’s IP. To ensure the quality of game experience that consumers expect from this alliance of Nintendo and DeNA, only new original games optimized for smart device functionality will be created, rather than porting games created specifically for the Wii U home console or the Nintendo 3DS portable system.

In order to create completely new game experiences for smart devices, all Nintendo IP will be eligible for development and exploration by the alliance. As these consumers enjoy the unique kind of gameplay found only with Nintendo, they will have the opportunity to explore even more premium experiences on Nintendo’s dedicated video game platforms. Information on upcoming games and availability will be forthcoming.