Apple Unveils Apple Arcade, A Game Subscription Service for Mobile and Desktop

The Pathless Apple Arcade game on iPhone, iPad, Mac and Apple TV.

Apples challenges the gaming subscription market with its own service.

During this year’s Apple Keynote event in Cupertino, California, Apple unveiled a new direction for the company in their gaming division.

Known officially as Apple Arcade, it’s a service subscription service run and administered by the minds in Cupertino, with a catalog of 100+ games available to download and play.

Similar to Xbox Game Pass and PlayStation Now via Xbox One and Playstation 4 on their respective platforms, Apple enters the subscription market with a strong lineup of developers such as SEGA and Konami taking part in the program.

The service won’t just feature new titles, but it’ll have exclusives found only on Apple’s line of devices. You’ll be able to play on your iPhone, iPad, Mac, and Apple TV and pick up where you last left off, no matter the device you were using previously.

Subscribers to Apple Arcade will not feature ads or require any additional in-app purchases. The service is scheduled to launch in Fall 2019 in over 150+ countries.


Cupertino, California — Apple today announced Apple Arcade, a game subscription service that will feature over 100 new and exclusive games, including original releases from renowned creators Hironobu Sakaguchi, Ken Wong, Will Wright and dozens more. Apple Arcade games will redefine games and be curated based on originality, quality, creativity, fun and their appeal to players of all ages. Apple Arcade will give customers the freedom to try any game from its handpicked collection of titles that are all-you-can-play, have no ads, ad tracking or additional purchases, and respect user privacy.
The App Store is the world’s most successful and vibrant gaming platform with nearly 300,000 free and paid games. Free games, supported by advertising or in-app purchases, are enjoyed by hundreds of millions of players around the world. Paid games are often critically acclaimed and beloved by the people who play them, but competing with free is hard, so even the best of these games have only reached a smaller audience. With the simplicity of a single subscription, Apple Arcade will bring games like these to the App Store’s more than 1 billion gaming customers. Apple Arcade is the perfect complement to the already enormously popular catalog of free games on the App Store, making iOS the premier gaming platform for players of all ages.
“The Pathless” from Annapurna Interactive, launching on Apple Arcade later this year.
“Hot Lava” by Klei Entertainment, launching on Apple Arcade later this year. “Where Cards Fall” from Snowman, launching on Apple Arcade later this year. “The Pathless” from Annapurna Interactive, launching on Apple Arcade later this year.
Apple is not just handpicking the games in Apple Arcade, but also contributing to the development costs and working closely with creators to bring the games to life. Made by some of the most critically acclaimed game developers in the world, Apple Arcade games will entertain customers with incredibly fun gameplay and immersive stories, while capturing imaginations with original art and music. The service will feature games from Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Giant Squid, Klei Entertainment, Konami, LEGO, Mistwalker Corporation, SEGA, Snowman, ustwo games and dozens more.
“The App Store is the world’s biggest and most successful game platform. Now we are going to take games even further with Apple Arcade, the first game subscription service for mobile, desktop and the living room,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “We are working with some of the most innovative game developers in the world to create over 100 new and exclusive games to play across iPhone, iPad, Mac and Apple TV. Apple Arcade games will be great for families, respect user privacy and will not have ads or require any additional purchases. We think players of all ages are going to love Apple Arcade.”
A still from SEGA’s Sonic Racing game for Apple Arcade.

“Enter The Construct” by Directive Games Limited, launching on Apple Arcade later this year.
“Sonic Racing” from SEGA, launching on Apple Arcade later this year. “Beyond a Steel Sky” by Revolution Software, launching on Apple Arcade later this year. “LEGO Brawls” from LEGO, launching on Apple Arcade later this year. “Oceanhorn 2: Knights of the Lost Realm” by Cornfox & Bros., launching on Apple Arcade later this year. “Projection: First Light” from Blowfish Studios, launching on Apple Arcade later this year. “Enter The Construct” by Directive Games Limited, launching on Apple Arcade later this year.
Apple Arcade will introduce an innovative way to access a collection of brand new games that will not be available on any other mobile platform or in any other subscription service. Rather than pay up front for each game, a subscription to Apple Arcade will give players the opportunity to try any game in the service without risk.

Since every game includes access to the full experience, including all game features, content and future updates, no additional purchases will be required. Every game will be playable offline, and many games will offer support for game controllers. Because subscribers can play Apple Arcade games across iPhone, iPad, Mac and Apple TV, they can pick up where they left off in a game, even if they switch devices. New games will be added to the service on a regular basis.
Apple Arcade will launch in fall 2019 in more than 150 countries from a new tab on the App Store across iOS, macOS and tvOS. Developers interested in being considered for Apple Arcade should visit developer.apple.com/apple-arcade.

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