For a limited time, you’ll be able to grab a nutritious breakfast AND an amiibo tag you can use in Super Mario Odyssey!
After the initial leak, Nintendo has finally confirmed that the partnership with Kellogg’s is true. Indeed, there will be a Super Mario Odyssey themed cereal hitting store shelves beginning December 11th.
The amiibo functionalities will allow you to grab gold coins or a heart once the box is tapped into the NFC supported controller. As mentioned before, the cereal will be available for a limited time only, so whether you want to collect the box or just get a great Vitamin C breakfast fit for a plumber, be sure to scoop one up as quickly as possible. The promotion is only happening in the United States, according to Kellogg’s
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REDMOND, Wash.–(BUSINESS WIRE)–With Super Mario™ Cereal, Nintendo and Kellogg’s® have teamed up to take fans on a breakfast odyssey that will continue long after the cereal box is empty. In addition to collectible Super Mario Odyssey™ box art, each Super Mario Cereal box functions as an amiibo™ accessory, making breakfast a more playful experience.
“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”
The limited-edition cereal box will begin hitting store shelves across the U.S. as early as Dec. 11. Those playing the Super Mario Odyssey game can tap the cereal box on the Nintendo Switch™ system, like you would an amiibo, to receive gold coins or a heart in the game. Even the cereal itself has a Super Mario twist, with colorful power-up marshmallows and a blast of mixed berry flavor in every box.
“We are thrilled to pack so much fun into one box of cereal,” said Brad Schwan, Senior Director of Morning Foods Marketing. “The package adds value and excitement for fans, with marshmallow shapes in the cereal inspired by Super Mario power-ups to tie the theme together.”
Remember that Nintendo Switch features parental controls that let adults manage the content their children can access. For more information about other features, visit http://www.nintendo.com/switch/.