According to SEGA’s “Road to 2020 presentation” business presentation, the company is looking to unleash some older intellectual properties. The company mentions that they want to “create titles that will become global hits.”
With this effort, they’ll of course keep building up on existing IP’s (such as Persona) while bringing back some older properties to maximize sales. During the presentation, the company outline how they’ve handled recent releases in terms of their ideology.
Packaged Games Field (example titles: Total War: Warhammer, Yakuza 6: The Song of Life, Football Manager 2017, and Persona 5)
- Expand existing IPs and obtain new IPs for North American and European PC games
- Build revenue base by being entrusted with outsourced development
- Challenge for new IPs
- Revival of major IPs
- Effective utilization of development engines
Digital Games Field (example titles: Puyo Puyo!! Quest, Hortensia Saga, Chain Chronicle 3, and Phantasy Star Online 2)
- Create titles that will become global hits
- Establish digital marketing business
- Expand overseas publishing business
- Maintain profits through long-term operation of existing titles
- Develop next-generation titles
With excellent global sales of Persona 5 and tremendous success with Puyo Puyo Tetris in Japan, the company has some legs to stand on if they can keep producing quality, thrilling titles as they have been recently. Let’s see what SEGA has hiding under their sleeve.